A2 music video

Music Video: Robbie Williams
http://www.youtube.com/watch?v=OQ6VXmQYn-A

Why I chose this music video

I chose Robbie Williams "Old before I die" because of the different camera angles and shot types used. The song is also very up beat which makes it nice to listen to. The genre is pop however I think everyone would enjoy listening to it. Also the song is based around him, this is shown in the video as the main focus is on himself. The setting is also different as it is just in an empty hall, just him and the band which again makes it seem personal and the attention is all on him.

Close up shot of Robbie's face

Ground shot looking up at Robbie singing

Arial view of audience

Shot of Robbie on strings and a low angle shot looking up at Robbie

  

Evaluation 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product

When we did our preliminary task at the beginning of the year, all I knew was how to turn the camera on and place it on the tripod; even that wasn't easy! Learning all the different types of shots at the beginning of the year, for example shot reverse shot and 180 degree rule seemed a bit daunting because I didn't know how they worked. After our first film we were straight on the mac's uploading. This was difficult because we didn't know how to operate them and how they worked.

However, what we did learn from doing the preliminary task for example the editing and uploading really helped when it came round to doing it again. This time, we knew the shots and how to put them into practice. We learn't how to use the high angled shot, which is a shot we used in our final piece for the boss, only showing the boss' head, and using shot reverse shot many other clips.

When doing the preliminary task, as it was our first go, we took quite a long time figuring out how to do the shots and practicing them. This concequently led to what in the end was a relativly short clip; and we took a long time making it. However, the time we did spend was spent on learning and this really helped us in the long term creating our final opening sequence.

Trying to edit for the first time also took a long time, but now after practice it is not as hard. Editing our final product didn't take as long as the first time but, we still needed to be thorough to make the film have the best possible outcome.

These three clips are from the preliminary task at the beginning of the year. As you can see the top left shows the 180 degree rule, top right shows an extreme close up and the middle shot shows a shot of just the feet and above.

These are three still frames from our final product. The top picture is the boss at her desk, showing the over the head shot. The picture on the left is the suspect walking into the recreational ground, this shows a medium long range shot. Finally the picture on the right is also the suspect walking into the recreational ground from the front, also a medium range shot which progresses into a long shot.

Evaluation Activity 6

What have you learnt about technologies from the process of constructing this product?

 

These are screen grabs of a still frame in our film, my blog, garage band and Emily's blog. We used garage band, set up our blogs and uploaded our film on an i mac. I have never used a mac computer so this was a new experience and i enjoyed it very much. I have now learnt how to upload a film, how to make music to cover the film and how to set up a blog.

This is Emily and I working at the i mac using imovie HD and garage band, and with the camera and tripod. I have learnt how to use the tripod and camera and how to put the camera on the tripod. There are various positions the camera can sit due to the movement of the tripod. This means you can get different shots just by navigating the tripod's head. You can do close up and pan shots on the camera with the zoom in and out button.

Garage band is a very good device but hard to use when it is your first time. There are many different sound tracks you can choose from, some rock, some classical. However, once you have your sound track and put it to the film is well worth the difficulty, especially when using very appropriate music to suit both genre and parts in the film. For example, putting a fast, up beat music track to a chase scene works really effectivley.

Using imovie HD was fun but also tricky in places. This is the programme we used to upload the films and edit it. There are many different editing options, from transitions to cropping time of a frame, making the film flow better. Choosing various transitions to go between to clips was fun and to see how much more effective the film became. Also, we used fade in fade out with things like the title, and used typewriter style writing for the names of the characters involved.

Using the mac's was quite difficult bacause it is so different to a normal computer, but after learning how to use it was fun and i enjoyed discovering all the unusual things it does have compared with a usual computer.

These are the pictures of the different programmes we used in creating our film. Blogger to write up our tasks and questionaire results, this was much easier to create and to use. Garage band to record music, to cover our film, imovie HD is the programme we used to upload and edit our film, and you tube to look at existing films and research.

Evaluation Activity 5

                                            How did you attract/address your audience?

These are some still photo's of our final opening sequence. They are shot both at the recreational ground with an odd surroundings, this shows through the action/adventure side because it is suspicious and you know that something is going to happen. The music we chose on garageband for this particular clip was a tension builder. Due to the results of the questionnaire, our target audience are people between 11-28, therefore we needed the film to be an action/adventure but not including any violence and use of unnecessary weapons.
Our peers felt that our chase scene was too long and therefore, using the experience of our editing on the mac computers, we were able to crop the scene to make it shorter. When the audience were asked what genre they thought the film was, the general respose was action/adventure which we were very pleased about because we obviously put across the genre clearly. They also felt that the music we chose was very appropriate for the different scenes. We also decided to rename the film from "The Backpack" to "The Pack of Lies", we changed it because we felt it was more attractive but still had the vital word "Pack" because that is the main feature of the film.

Our unique selling point is that, usually action/adventure films are played by adults in adult films for example the Bourne films of Die Hard. Because ours is played by teenagers and is effectively aimed at teenagers, it gives action/adventure a different look.

Our film is simalar to The Bourne Supremacy and sequels and the Hitchcock film North by Northwest because they are both fast action chasing films.Both these films are of a genre we wanted to emulate as they have action sequences and periods of suspense. Hitchcock is well known as a film director who created scenes of high drama through the use of clever camera angle shots, lighting effect (especially the use of shadows) and dramating music adding to the suspense; keeping the audience on the edge of their seats.
In the Bourne films, Jason Bourne (the hero) is always involved in high action thrilling drama scenes and is often chasing people or being chased himself. In our film, we wanted to create a simalar concept, though we had to integrate it into our story line.In the opening sequence of the Bourne film, you have a man running away as in the start of our film where you have the chase scene.
Given that our film was targeting an audience of 11-28 year olds, we knew we had to make sure the opening sequence of our film would attract their attention in a way that would appeal to them. Because our character running away was obviously a teenager we think this had the maximum effect in getting the audience's attention immediately the film started.  

Evaluation Activity 4

Who would be the target audience for your media product?

This is Alex, he is 18 years old. He would shop at places like Top Man, River Island, G-Star and Superdry. The kind of music he likes is rap, pop and R&B. His favourite artists would be Eminem, 50 cent, N-Dubz and Tinie-Tempah.
His favourite TV programmes would be Top Gear, Formula 1, Football, Alan Partridge, The Inbetweeners and Celebrity Juice.
He likes these programmes because they are funny but also interesting. They are also  full of action, for example Top gear and Formula 1 is exciting. He would watch our film because it is high energy and very fast paced.

We are aiming our film at aged twelve and above. We think this is a suitable certificate because although it is an action/adventure, it is not violent nor includes any unapropriate weapons for young children. Age twelve means you can come with your friends independantly.  

Evaluation Activity 3

What kind of media institution might distribute your media product and why?

I think the best way to distribute our media product would be showing it in cinema's and possibly on dvd's. This is because even though it would be amongst some of the biggest films, it would be a great way to let the public know about the film. The action adventure genre is proving to be very popular, for example "Lord Of the Rings", which has been a major success, I feel more films like ours are coming on the market.  The cinema's I was thinking of were such as the Odeon, Cineworld and Curzon cinema's.

Or, promoting it via the internet, for example a trailer on you tube.

The Odeon is one of the biggest, if not the biggest cinema chain, therefore advertising our film there would draw attention to the public eye and making people aware of another up coming action/adventure film which at the moment are proving a real hit with the public.

  You Tube would be an excellent way of distributing our media product because a little clip of it can be shown either down the side or as an actual search. Because so millions of people go on you tube every day, the film could be distributed very easily.



I think overall, our film would be best distributed in the cinemas because a longer clip would be shown and people at the cinema watch all the adverts however, people on you tube could miss the little clip.                               

Evaluation activity 2

How does your media product represent particular social groups?

Picture 1                               Picture 2

I have chosen to compare picture one from the film...with picture two, our film because the two pictures represent agents chasing suspects.

Similarities:
As you can see the pictures are very simalar, both agents and suspects running towards the camera. The two have stolen something, which obviously needs to be retrieved quickly.   

Differences:
In picture two, the suspect has his/her hood up showing more of a suspicious role. The clothing is slightly different, picture two is all in black, including the agent. Whereas in picture one, the male suspect is in his own clothes but the agents are in suits as if it is their day job but very professional. Even though they are both filmed outside, picture one is filmed with a darker background suggesting a more in depth action and a more mysterious location, whereas picture two is filmed running into a recreational ground in a lighter time of day.